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Chris Huebner
Chris Huebner

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5 days ago

5 Questions to Boost Your Higher Education Brand Strategy

When we examine higher education brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate, is the craft it took to get there. Smart brand strategy is fundamental to effective creative execution. The rigor —…

Higher Education Branding

5 min read

5 Questions to Boost Your Higher Education Brand Strategy
5 Questions to Boost Your Higher Education Brand Strategy
Higher Education Branding

5 min read


May 15

Managing the Gears of Higher Ed Growth

What’s advertising’s role in the growth of the higher-ed industry? — It’s been approximately four years since Grawe’s bombshell “Demographics and the Demand for Higher Education.” And, just as many of us were coming to terms with the future Grawe portrayed, COVID-19 and a sharp drop in consumer confidence have wrought even more challenges. Fall 2022 numbers showed some growth in…

Higher Education

6 min read

Managing the Gears of Higher Ed Growth
Managing the Gears of Higher Ed Growth
Higher Education

6 min read


Apr 11

Building Marketing Momentum

How Media Context Creates a Competitive Advantage — In the 1970s, a seasoned entrepreneur made an interesting acquisition. The man known as the “biggest pearl trader with the biggest cachet in the world” decided to invest in a few dozen strands of pearls made from the black-lipped oyster, known to produce black pearls. …

Advertising

6 min read

Building Marketing Momentum
Building Marketing Momentum
Advertising

6 min read


Mar 31

Making Media Matter: A Return to Media Planning’s Most Critical Questions

As of this writing, U.S. households will have an average of 4 television streaming services, engage with 8 social media accounts, and be exposed to more than 4,000 marketing messages — all while our beloved TikTok faces stiff regulations. …

Higher Ed Marketing

4 min read

Making Media Matter: A Return to Media Planning’s Most Critical Questions
Making Media Matter: A Return to Media Planning’s Most Critical Questions
Higher Ed Marketing

4 min read


Mar 22

Leading the Elephant

Education Marketing Strategies for More Impactful Digital Campaigns — Strengthen how you tell your brand’s story by using these 5 higher education digital marketing strategies In the “Happiness Hypothesis,” psychologist Jonathan Haidt introduces a compelling metaphor to describe human behavior. The metaphor uses the relationship between an elephant and its rider. …

Higher Ed Marketing

6 min read

Leading the Elephant
Leading the Elephant
Higher Ed Marketing

6 min read


Mar 20

YouTube Advertising for Higher Education Marketers

When it’s time to extend the work of your new branding project, the best advertising investment is in high-impact, high-quality ad units. — For most higher education branding projects, the next step is to broadcast the new brand to the world. …

Higher Ed Marketing

7 min read

YouTube Advertising for Higher Education Marketers
YouTube Advertising for Higher Education Marketers
Higher Ed Marketing

7 min read


Nov 16, 2022

What Does the Decline of Third-Party Cookies Mean for Higher Ed?

Looking beyond the iOS14 update for higher education marketers. — With the decline of third-party cookies, will higher education digital marketing strategies look a little more traditional? Television. Dead. Radio. Dead. Print. Dead (but whispers of a comeback exist). Facebook. On life support. Advertisers have written pages on predicting the death of anything not firmly anchored to a shiny new trends deck. And it becomes especially easy to hitch a ride on this school of thought when…

Higher Ed Marketing

6 min read

What Does the Decline of Third-Party Cookies Mean for Higher Ed?
What Does the Decline of Third-Party Cookies Mean for Higher Ed?
Higher Ed Marketing

6 min read


Nov 11, 2022

Loading the Slingshot: How to Position Your Institution as a Challenger Brand

Using Challenger Thinking for Higher Education Branding — Avis needed something new. They found themselves hemorrhaging millions of dollars and losing market share. For as long as anyone could remember, Avis trailed Hertz– the established market leader. Avis, named after its founder and Air Force Officer Warren Avis, got its start by providing rental car transportation. As he…

Higher Ed Marketing

7 min read

Loading the Slingshot: How to Position Your Institution as a Challenger Brand
Loading the Slingshot: How to Position Your Institution as a Challenger Brand
Higher Ed Marketing

7 min read


Sep 16, 2022

Case Study: Driving Demand for a Niche Graduate Program

Digital Marketing Campaign for the University of South Carolina’s College of Education — A SEGMENTED APPROACH TO DRIVING ENROLLMENT GROWTH With more than 33,000 graduates, the University of South Carolina’s College of Education is the premier destination for educators in the state of South Carolina — an appropriate distinction for a college whose mission is to improve the quality of education across the state of South Carolina and beyond.

3 min read

Case Study: Driving Demand for a Niche Graduate Program
Case Study: Driving Demand for a Niche Graduate Program

3 min read


Sep 16, 2022

What’s Our Path? What Forces Will we Use?

Changing the trajectory of Lee University’s online programs — Messaging and media parody aside, recruiting students for graduate programs has become increasingly competitive as well as more expensive. Higher education marketers must be more attune to the limitations of most budgets and how those limitations should impact strategic decisions. …

3 min read

Case Study: What’s Our Path? What Forces Will we Use?
Case Study: What’s Our Path? What Forces Will we Use?

3 min read

Chris Huebner

Chris Huebner

149 Followers

Media @SimpsonScarborough

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