Chris HuebnerHigher ed brands need a culture strategy.Gone are the days where platform or publisher reach guarantee cultural relevancy. And in a period where our value is increasingly…2 min read·Mar 26, 2024----
Chris HuebnerHow do you build a brand in an increasingly competitive market?You go DMA by DMA.3 min read·Mar 8, 2024----
Chris HuebnerDistinctiveness Demands Dedication“The market punishes distinctiveness.”2 min read·Mar 4, 2024----
Chris HuebnerDoes Higher Ed Have a Peacock Problem?I’ve long suspected those of us in higher ed have sold our signal short.2 min read·Feb 21, 2024----
Chris HuebnerWhy Higher Ed Marketing Must Be Integrated, Not Isolated.William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.8 min read·Jan 9, 2024----
Chris Huebner4 Ways to Bring Focus to Graduate Program MarketingWhat was once a bright spot during the pandemic is now facing a year-over-year enrollment decline amid an increased effort to boost…7 min read·Oct 6, 2023----
Chris HuebnerHow to Bring Big Brand Thinking to Smaller BudgetsA Framework for Planning Effective Media Campaigns4 min read·Sep 22, 2023----
Chris Huebner4 Reasons Why Integration Should be at the Heart of Media PlanningMore than ever campaign planning has become increasingly complex. Higher education marketers must grapple with a greater spectrum of…3 min read·Sep 5, 2023----