Why emotional advertising primes our expectations and how higher education marketers can better use its effects

Photo by Peter Aroner on Unsplash

Photo by Astrid Schaffner on Unsplash

Using Challenger Thinking for Higher Education Branding

Photo by Aziz Acharki on Unsplash

Modern higher ed brands bring balance to the challenges of brand building across digital spaces with marketing’s most fundamental truths.

Is there a cost to personalization in higher ed?

5 studies to help higher ed marketers produce better integrated marketing communications

4 marketing effectiveness frameworks for enrollment marketers

Photo by Stefan Cosma on Unsplash

Are advertisers targeting too much?

Photo by mostafa meraji on Unsplash

How advertising context may be the most underrated driver of effectiveness in your next digital marketing campaign

Photo by Philipp Katzenberger on Unsplash

Why enrollment marketers should think like comms planners

Chris Huebner

Strategy @Up&Up

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store