Be Distinct. Be Different. But Above All, Be Meaningful.As Wendy Gordon once wrote, “Human beings ‘allow’ brands into their lives only if they are relevant.”Feb 24Feb 24
Higher ed brands need a culture strategy.Gone are the days where platform or publisher reach guarantee cultural relevancy. And in a period where our value is increasingly…Mar 26, 2024Mar 26, 2024
How do you build a brand in an increasingly competitive market?You go DMA by DMA.Mar 8, 2024Mar 8, 2024
Does Higher Ed Have a Peacock Problem?I’ve long suspected those of us in higher ed have sold our signal short.Feb 21, 2024Feb 21, 2024
Why Higher Ed Marketing Must Be Integrated, Not Isolated.William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.Jan 9, 2024Jan 9, 2024
4 Ways to Bring Focus to Graduate Program MarketingWhat was once a bright spot during the pandemic is now facing a year-over-year enrollment decline amid an increased effort to boost…Oct 6, 2023Oct 6, 2023
How to Bring Big Brand Thinking to Smaller BudgetsA Framework for Planning Effective Media CampaignsSep 22, 2023Sep 22, 2023
4 Reasons Why Integration Should be at the Heart of Media PlanningMore than ever campaign planning has become increasingly complex. Higher education marketers must grapple with a greater spectrum of…Sep 5, 2023Sep 5, 2023
What Happens When the Cookies Crumble?Three ways higher ed marketers can prepare for the next wave of privacy measuresJul 7, 2023Jul 7, 2023
Growing N.C.’s Most Transfer-Friendly UniversityHow do you deliver and sustain a complete brand story? You balance the head and the heart.Jun 21, 2023Jun 21, 2023
Why the Brand vs. Performance Debate Has Led Higher Ed Marketers in the Wrong Direction.How our focus on fast media has slowed opportunities for growth.Jun 14, 2023Jun 14, 2023
5 Questions to Boost Your Higher Education Brand StrategyWhen we examine higher education brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff…May 23, 20232May 23, 20232
Managing the Gears of Higher Ed GrowthWhat’s advertising’s role in the growth of the higher-ed industry?May 15, 2023May 15, 2023
Making Media Matter: Building Marketing MomentumHow Media Context Creates a Competitive AdvantageApr 11, 2023Apr 11, 2023
Making Media Matter: A Return to Media Planning’s Most Critical QuestionsAs of this writing, U.S. households will have an average of 4 television streaming services, engage with 8 social media accounts, and be…Mar 31, 2023Mar 31, 2023
YouTube Advertising for Higher Education MarketersWhen it’s time to extend the work of your new branding project, the best advertising investment is in high-impact, high-quality ad units.Mar 20, 2023Mar 20, 2023
